The Mansure brothers, namely Fuad, Wady and Elias, who were living the laid-back California dream, initiated the FU Wax brand in 1966 in Brazil.  

Cape Town – one of the world’s most popular surf wax brands, and arguably the best wax in the market, will be reaching South African shores shortly. FU Wax is a surf wax brand from Brazil that has been taking the surfing world by storm, and has developed a strong following from the best surfers in the world.

After the first wax was produced in 1970, Fuad spent all his time, and money into improving the product, and it was only in 1987 that Fuad, somewhat serendipitously, discovered the perfect wax formula. Due to an error in the melting point of a certain raw material, a wax that was perfectly suited to cold water was produced.

After rigorous testing in the cold waters of Patagonia, Fuad came to realize that he had found the perfect wax formula, and soon started producing. Over the years, FU Wax has gained momentum by word of mouth, and many, including professional World Surf League surfers, currently regard it as the ultimate surf wax.

A premium product, FU Wax will be in selected stores countrywide, and comes in Cool Water Control, Warm Water and Base Coat.

 

For further information please contact 2FISH on:

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Social media

Facebook: www.facebook.com/fuwaxsouthafrica/

Instagram:  fuwaxsouthafrica

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About 2FISH

2FiSH is an importer and distributor of quality lifestyle products within the sports, outdoor, surf, skate and lifestyle markets. With a combined market experience of 20 years 2FISH strive to firstly source high quality brands and products and secondly distribute and build these brands within the South African, Africa and Indian Ocean Islands markets.

Part of the 2Fish marketing strategy is to develop strong campaigns that expose brands to targeted audiences. Events are a big part of the 2FISH strategy and co-branding with key authentic brands.

2FISH currently do RYD accessories (www.rydbrand.com) , Phix Dr. Repair Kits (www.phixdoctor.net) , Fix MFG (www.fixmfg.com) and FU Wax.

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Compiled and distributed by

Craig Jarvis

The Truth Collective

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  2. 082 376 4443


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